Run of Press Open Rate
| Open Column Inch Rate |
$11.90 |
| Bulk Discounts |
| 20-39 inches |
$10.40 |
| 40-99 inches |
$10.00 |
| 100-299 inches |
$9.55 |
| 300 inches or more |
$9.00 |
- Bulk discounts are figured within the calendar month.
- Single advertisements over 19 inches tall will be billed at the full column depth of 21 inches.
Advertisements of 20 column inches or more which repeat within six days and have no changes will receive a 25% discount. Limit one discounted repeat advertisement per regular priced ad.
Run of Press Examples
1 column x 4 inches
= 4 column inch ad
4 column inch ad
x $11.90 per column inch
= $47.60
2 columns x 3 inches
= 6 column inch ad
6 column inch ad
x $11.90 per column inch
= $71.40
- These ad sizes are accurate on a 100 pixel per inch monitor.
- Ad dimensions can range from 1 to 6 columns wide (in whole column increments) by 1 to 21 inches tall (in ¼-inch increments).
- Please see the ad production page for precise dimensions.
Run of Press Contract Rates for Six Months
| Monthly Volume |
| 20 - 39 inches |
$9.75 |
| 40 - 99 |
$9.25 |
| 100 - 299 |
$8.80 |
| 300 + |
$8.45 |
| Weekly Volume |
| 6-19 inches |
$9.25 |
| 15-31 |
$8.75 |
| 32-62 |
$8.25 |
| 63+ |
$7.65 |
- Contracts must be fulfilled 6 months after contract date.
- Contracts are self-renewing, but can be cancelled by the advertiser after the 6 month period.
- Contracts not completed my result in an open rate charge retroactive to the start of advertising.
Color Choices
| Option |
charge per page |
| 1 spot color + black |
$50 |
| 2 colors + black |
$100 |
| 4 color process |
$150 |
| Spot Color Choices |
| magenta |
red |
orange |
yellow |
green |
cyan |
blue |
purple |
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Preprint Insertions
| number of pages |
cost per thousand |
| 1 sheet, 8.5x11 inches |
$44 |
| up to 4 pages |
$46 |
| up to 8 |
$53 |
| up to 12 |
$60 |
| up to 16 |
$66 |
| up to 20 |
$74 |
| up to 24 |
$80 |
| up to 28 |
$87 |
| up to 32 |
$93 |
| up to 36 |
$100 |
- Contract rates available.
- Delivery deadline is 3:00 PM four days before insertion.
- Deliveries can be made from 8:00 AM to 3:00 PM, Monday through Friday.
| preprint discounts |
| 1 year with 6 inserts |
5% discount |
| 1 year with 12 inserts |
10% discount |
| 2 years with 12 inserts/year |
15% discount |
Legal Advertising
- Rates are the same as bulk ROP rates.
Political Advertising
- Rates are the same as bulk ROP rates.
- Must be paid in advance.
- Ad must include a "paid by" name and address disclaimer and conform to all state and federal requirements.
Non-Profit Rate
Some organizations such as civic service clubs, churches and charities may qualify for a benevolent rate of $9.50. Contact an advertising representative for qualifications.
Classified Advertising
Please see the
the classified pages for rates and contact information for classified advertising.
Web Ads
| Ad Spot |
Weekly Rate |
| Leaderboard |
$80 |
| Medium Rectangle |
$55 |
- Minimum 4 week commitment
- Monthly charge is based on the number of Monday's in the month
- Six month contract available.
National Advertising
National display advertising rate is $15.00 per column inch.
- material needed at least two days in advance
- national rates are 15% commissionable to recognized advertising agencies
- no placement fees allowed
Special Sections
| Section |
Publish Date |
| Winter Bridal |
January |
| Progress |
January & February |
| Senior Living |
February |
| National Ag Week |
March |
| Spring Sports Preview |
March |
| Spring Car Care |
April |
| Home Improvement |
April |
| Mother's Day |
May |
| Summer Festival Guide |
May |
| Dairy Week |
June |
| Summer Bridal |
June |
| Fall Sports Preview |
August |
| Senior Lifestyles |
September |
| Home Improvement |
September |
| Hero Tab |
October |
| Pork Week |
October |
| Winter Care Care |
October |
| Winter Sports Preview |
November |
| Christmas Opening |
November |
| Letters to Santa |
December |
