Run of Press Open Rate
Open Column Inch Rate $9.45
Bulk Discounts
  20-39 inches $8.50
  40-99 inches $8.35
100-199 inches $8.20
200-299 inches $8.05
300-399 inches $7.90
400-499 inches $7.75
500 or more inches $7.60
  • Bulk discounts are figured within the calendar month.
  • Single advertisements over 19 inches tall will be billed at the full column depth of 21 inches.
   Advertisements of 30 column inches or more which repeat within six days and have no changes will receive a 25% discount. Limit one discounted repeat advertisement per regular priced ad.
Run of Press Examples
1 column x 4 inches
= 4 column inch ad

4 column inch ad
x $9.45 per column inch
= $37.80
1 inch
2 columns x 3 inches
= 6 column inch ad

6 column inch ad
x $9.45 per column inch
= $56.70
  • These ad sizes are accurate on a 100 pixel per inch monitor.
  • Ad dimensions can range from 1 to 6 columns wide (in whole column increments) by 1 to 21 inches tall (in ¼-inch increments).
  • Please see the ad production page for precise dimensions.
Run of Press Contract Rates for Six Months
Monthly Volume
  20 + inches $8.00
  40 + $7.75
100 + $7.50
200 + $7.30
300 + $7.10
400 + $6.90
500 + $6.70
Frequency per Week
1 day/week, 4" or more $7.55
2 days/week, 4" + $7.30
3 days/week, 4" + $7.10
4 days/week, 2" + $6.90
  • Contracts must be fulfilled 6 months after contract date.
  • Contracts are self-renewing, but can be cancelled by the advertiser after the 6 month period.
  • Contracts not completed my result in an open rate charge retroactive to the start of advertising.
Color Choices
Option charge per page
1 spot color + black $100
2 colors + black $170
4 color process $230
Spot Color Choices
magenta red orange yellow green teal cyan blue purple
Total Market Coverage Run of Press
  • The Standard Shopping News is mailed Monday for Tuesday delivery.
  • Column inch rate is $2.00 and ad must also run in The Daily Standard.
  • Deadline is 11:00 AM Thursday.
Preprint Insertions
number of pages cost per thousand
1 sheet, 8.5x11 inches $42
up to 4 pages $44
up to 8 $50
up to 12 $57
up to 16 $63
up to 20 $70
up to 24 $76
up to 28 $83
up to 32 $89
up to 36 $95
  • For zoned distribution, there is a 10% surcharge for circulation between 10,000 and 5,000 and a 25% surcharge for circulation below 5,000. Minimum total cost is $150.
  • Total Market Coverage and Contract rates available.
  • Delivery deadline is 3:00 PM three days before insertion.
  • Deliveries can be made from 7:00 AM to 3:00 PM, Monday through Friday.
Legal Advertising
  • Rates are the same as bulk ROP rates.
Political Advertising
  • Rates are the same as bulk ROP rates.
  • Must be paid in advance.
  • Ad must include a "paid by" name and address disclaimer and conform to all state and federal requirements.
Non-Profit Rate
Some organizations such as civic service clubs, churches and charities may qualify for a benevolent rate of $7.95. Contact an advertising representative for qualifications.
Classified Advertising
Please see the the classified pages for rates and contact information for classified advertising.
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Saturday, October 18
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Thursday, October 2
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Accident at 127 and 119
Monday, September 29
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Grand Lake Marathon