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Staff Circulation Rates
Production
Run of Press Open Rate
Open Column Inch Rate $9.75
Bulk Discounts
  20-39 inches $8.75
  40-99 inches $8.60
100-199 inches $8.45
200-299 inches $8.30
300-399 inches $8.15
400-499 inches $8.00
500 or more inches $7.85
  • Bulk discounts are figured within the calendar month.
  • Single advertisements over 19 inches tall will be billed at the full column depth of 21 inches.
   Advertisements of 20 column inches or more which repeat within six days and have no changes will receive a 25% discount. Limit one discounted repeat advertisement per regular priced ad.
Run of Press Examples
1 column x 4 inches
= 4 column inch ad

4 column inch ad
x $9.75 per column inch
= $39.00
2 columns x 3 inches
= 6 column inch ad

6 column inch ad
x $9.75 per column inch
= $58.50
1 inch
  • These ad sizes are accurate on a 100 pixel per inch monitor.
  • Ad dimensions can range from 1 to 6 columns wide (in whole column increments) by 1 to 21 inches tall (in ¼-inch increments).
  • Please see the ad production page for precise dimensions.
Run of Press Contract Rates for Six Months
Monthly Volume
  20 + inches $8.45
  40 + $8.20
100 + $8.10
200 + $7.75
300 + $7.55
400 + $7.35
500 + $7.15
Frequency per Week
1 day/week, 6" or more $7.95
2 days/week, 6" + $7.60
3 days/week, 6" + $7.35
4 days/week, 6" + $6.95
  • Contracts must be fulfilled 6 months after contract date.
  • Contracts are self-renewing, but can be cancelled by the advertiser after the 6 month period.
  • Contracts not completed my result in an open rate charge retroactive to the start of advertising.
Color Choices
Option charge per page
1 spot color + black $50
2 colors + black $100
4 color process $150
Spot Color Choices
magenta red orange yellow green teal cyan blue purple
Total Market Coverage Run of Press
  • The Standard Shopping News is mailed Monday for Tuesday delivery.
  • Column inch rate is $2.00 and ad must also run in The Daily Standard.
  • Deadline is 11:00 AM prior Tuesday.
Preprint Insertions
number of pages cost per thousand
1 sheet, 8.5x11 inches $42
up to 4 pages $44
up to 8 $50
up to 12 $57
up to 16 $63
up to 20 $70
up to 24 $76
up to 28 $83
up to 32 $89
up to 36 $95
  • Total Market Coverage and Contract rates available.
  • Delivery deadline is 3:00 PM four days before insertion.
  • Deliveries can be made from 8:00 AM to 3:00 PM, Monday through Friday.
preprint discounts
1 year with 6 inserts 5% discount
1 year with 12 inserts 10% discount
2 years with 12 inserts/year 15% discount
Legal Advertising
  • Rates are the same as bulk ROP rates.
Political Advertising
  • Rates are the same as bulk ROP rates.
  • Must be paid in advance.
  • Ad must include a "paid by" name and address disclaimer and conform to all state and federal requirements.
Non-Profit Rate
Some organizations such as civic service clubs, churches and charities may qualify for a benevolent rate of $8.20. Contact an advertising representative for qualifications.
Classified Advertising
Please see the the classified pages for rates and contact information for classified advertising.
Web Ads
Ad Spot Weekly Rate 6 Month Contract
Leaderboard $75 $1800
($150 discount)
Medium Rectangle $50 $1200
($100 discount)
  • Minimum 4 week commitment
  • A monthly charge is based on the number of Monday's in the month
National Advertising
National display advertising rate is $11.50 per column inch.
  • material needed at least two days in advance
National preprint insert rate is $556.20 for 1 to 8 pages and $803.40 for 12 or more pages 10.25 by 11.75 inches.
  • rates for larger than 10.25 inches by 11.75 inches (tabloid) available upon request
  • preprint inserts must be scheduled at least 7 days in advance
  • preprint inserts must be delivered at least 4 days in advance
  • national rates are 15% commissionable to recognized advertising agencies
  • no placement fees allowed
Special Sections
Section Publish Date
Winter Bridal January
Progress January
Senior Living February
National Ag Week March
Spring Car Care March
Spring Sports Preview March
Home Improvement April
Mother's Day May
Summer Festivals May
Dairy Week June
Summer Bridal June
Fall Sports Preview August
Senior Lifestyles September
Home Improvement September
Fire-Crime Prevention October
Brest Cancer Awareness October
Winter Care Care October
Winter Sports Preview November
Letters to Santa December